Smiles by the Scoop!
A digitally led integrated campaign to build strong brand salience
and penetration in a short term
Brand Challenges
When it comes to brand recognition and consumers don't associate kiwifruit with Zespri. They are also not aware about how nutritious kiwifruits are.
Our Task
To develop a digital led integrated campaign to build strong brand salience and penetration within 4 weeks!
Local Insight
The “Happiness Index” of Hong Kong was almost the lowest among the world – ranked 4th last.
The Idea: Smiles by the Scoop
A scoop of Zespri kiwi is much more than a spoonful of nutrition. Containing more Vitamin C than you can imagine, Zespri kiwis and
can boost your mood, reduce stress and are a delightful choice for your for breakfast.everyday
can boost your mood, reduce stress and are a delightful choice for your for breakfast.everyday
Zespri’s Role
To bring “happiness” to Hong Kongers through Zespri's large amounts of Kiwi Vitamin C via digital a activation
Campaign Objectives
To increase brand engagement by developing brand salience and imagery that differentiate from other fruit brands to resonate with
our target audience