Just add water, Shortlist Cannes Lions
Faber-Castell had developed a new addition to their already famous graphite pencil collection – the Graphite Aquarelle. This new water-soluble graphite pencil allows artists to turn sketches into stunning watercolour paintings by simply adding water with a brush.
The viewer sees the subject above and below the water. Above the water these are just ‘regular’ pencil sketches of ordinary objects – the magic happens when we see the subject underwater. This juxtaposition allowed us to demonstrate both techniques created by the same pencil in one single artwork.
The idea was ‘Just Add Water’ – a series of illustrations done in Graphite Aquarelle that brought this unique product to life. I worked with world-renowned artist Redmer Hoekstra to execute the idea, showing how Graphite Aquarelle pushes creativity into extraordinary new places.
