Disneyland Halloween Time
It’s Halloween Time at Hong Kong Disneyland and the villains are taking over.
Discover your inner villain and have some wicked fun!
Mobile engagement and Social Campaign
Objective
To develop an integrated digital marketing campaign for Halloween 2016 and drive young adults & families with kids to Disneyland. Increase product sales
The Insight: Kidult
There’s a kid living inside each of us. We miss being worry free, we miss the fun and surprises.
As we grow up, we start worrying about being judged. We yearn to let our inner kids come out to play.
Strategy
Reveal your dark side – the cheeky, naughty and silly side of you and find your inner villain.
The Idea
Reveal your Inner Villain Get cheeky this Halloween and let your inner devil out! Discover your inner villain with our web-based mobile app, or immerse yourself in a villain’s world with our digital kiosk in the park. Have some wicked fun this Halloween with Disneyland Hong Kong.