Real Friends, Real Talk
Where there’s Vitasoy, there’s real friendship.
And Where there’s real friendship, there’s real talk.
And Where there’s real friendship, there’s real talk.
Vitasoy Real Friends integrated campaign, Case study film
The drinks packs featured a set of adorable uniquely created characters.
Each of the 16 different pack designs included a witty statement about true friendship, creating new opportunities for friends to tell and share their truth.
Where there’s Vitasoy, there’s real friendship.
And Where there’s real friendship, there’s real talk.
Together, these two thoughts inspired our campaign that celebrates what real friends share with each other; the honest truth and Vitasoy.
A fully integrated O2O campaign to reach the hard to get millennial audience and to leverage Vitasoy’s existing brand platform of “Stand by me”
We kick-started the campaign with 3 engaging brand episodes about true friendship and connected the content directly with a newly designed drinks packaging