The love of all things foodhas become a global phenomenon over the last 20 years. Food has always been core to our sense of identity and an effective way for us to distinguish ourselves. But, today it’s the most powerful and prevalent form of cultural capital available. And, those with ‘good’ taste, ‘foodies’, are considered cultural nobility.
These are the people determining what’s ‘cool’ in cities across the world. We admire and try to emulate them. And, because food is democratic (anyone can be a foodie) it’s possible to do so. In fact, almost an entire generation of Millennials has picked up the sport of food.
To play means to worship celebrity chefs. Make pilgrimages to wet markets and dairy farms. Proudly display cookbooks and diligently watch food TV. It means consistently bragging about your latest meal out or home recipe and tirelessly documenting it all on Facebook and Instagram.This is our audience. People with an inexhaustible passion for anything & everything food.
We have come up with a platform that informs, educates and excites our foodies: "We are all (food) explorers"
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