Super Hero Summer at Disney Land
Super Hero Recruitment-Bot
Marvel Super Hero Recruitment-Bot, Case Study
Have you got what it takes to be a
The Ideaspecial Agent of S.H.I.E.L.D? Assemble All Marvel Heroes at HKDL this Summer. Join our Marvel Heroes to accomplish their missions this summer at HKDL.
The Ideaspecial Agent of S.H.I.E.L.D? Assemble All Marvel Heroes at HKDL this Summer. Join our Marvel Heroes to accomplish their missions this summer at HKDL.
With the help of a recruitment chatbot, we asked our Hong Kong audience to join the Super Heroes forces and fight against Hydra.
To get Marvel fans to visit the park during one of Hong Kong’s hottest summer yet, we put them in the heat of battle and into the shoes of a S.H.I.E.L.D. agent!
The recruitment-bot walked our fans through specific tasks and tests to evaluate if our fans qualified to assist the Super Heroes in the fight against Evil.