la prairie Skin Caviar Eye Campaign 2014
ATL, DIGITAL
Instore, print and digital campaign to increase awareness about the new Skin Caviar Eye care range to drive incremental sales and convince the audience of the unparalleled luxurious benefits offered by the Skin Caviar Luxe Eye Lift Cream and Essence. The campaign is set out to increase footfall to store counters, drive traffic to the website and make this luxurious product top of mind for reguar repeat visitors.
