Smart Car Funsize Treats around Town

With the Hong Kong launch of the new Smart Electric Drive, we were asked to prove that these tiny cars had the stamina to go the distance. So we launched the ‘Fun Sized Delivery Service’ – free tiny treats ordered online then delivered directly to your doorstep – all over Hong Kong. The response was amazing for such a tiny idea. All 500 treats were snapped up within 72 hours, we reached 650,000 people through earned media and delivered 247 tiny leads for smart.

Tiny Treats by Smart Car

With the Hong Kong launch of the new Smart Electric Drive, we were asked to prove that these tiny cars had the stamina to go the distance. So we launched the ‘Fun Sized Delivery Service’ – free tiny treats ordered online then delivered directly to your doorstep – all over Hong Kong.

The response was amazing for such a tiny idea. All 500 treats were snapped up within 72 hours, we reached 650,000 people through earned media and delivered 247 tiny leads for smart.

↑Back to Top