Authentic you is a more beautiful you.
Explorative exersise to help bring the Ponds brand idea to life with a digital Platform idea "The Ponds Beauty Institute" within the APAC region
Women. One thing that concerns every woman is their appearance.
Looking beautiful is a social duty, a habit, a statement of status, a social tool, a weapon of seduction.
Beauty is not about what you’re born with it’s something you can achieve; it’s an ongoing project. They see beauty as purely aesthetic. It’s all about how you look. The media perpetuates this belief. If what they see in the mirror looks as good as it can, they believe they’re beautiful. Their perception of beauty stops there.
Beauty is an input.
Beauty is not about what you’re born with it’s something you can achieve; it’s an ongoing project. They see beauty as purely aesthetic. It’s all about how you look. The media perpetuates this belief. If what they see in the mirror looks as good as it can, they believe they’re beautiful. Their perception of beauty stops there.
Beauty is an input.
