Bentley New Continental Vehicle Launch
A VIP and media Launch for the New Continental GT launch in HK. Objectives were to develop a launch theme that builds on the ‘Supremacy Everyday’ positioning to help establish the New Continental GT as the world’s leading luxury super car. “Electrify the Senses” received a positive response from the marketing team but remained at concept stage.
With the launch of the Continental GT , the overall objective was to shift the Bentley brand towards a more progressive and modern positioning.
As the world’s leading luxury supercar, the new Continental GT is shaping the future of Bentley, and redefining the ultra-premium driving experience: the authentic GT brand, a practical supercar that’s true to the GT spirit.
Imagination has devised an experience that will transport Bentley’s guests into this world, this ethos, this supremacy of style, power and excellence that is Continental GT.
We have devised an event theme that embodies the values and aspirations of the Bentley brand and evokes
intense emotion on every level. "Electrify the Senses"