Calling all Superheroes
Disneyland Ironman Experience
Digital Campaign
Why fantasize about the world of Iron Man when you can actually experience it? Disneyland brought the first ever Marvel themed ride –
the Iron Man Experience – to Hong Kong Disneyland.
To thrill our audience and drive ticketing, we created a 360 mobile experience and immersed our audience in a Marvel themed universe.
With the help of Geo Fencing and Google Map’s Street View API, we allowed fans to input an address from anywhere in the world and witness an epic battle scene between Iron Man and Hydra at that exact location!
Users could also share a personalized sighting report to social media! Our campaign created unprecedented buzz, reaching over 6.7 million users across Facebook and Instagram. We successfully attracted the difficult to reach Young Adult audience, recruiting 50,000 new followers!
Best of all, overall attendance received double digit growth compared to the same period last year. Our campaign’s success went beyond just the numbers, we broke the mold with a groundbreaking integrated digital campaign.
We expanded the idea regionally and created even more experiences that were just as thrilling!
We allowed people to virtually explore the Iron Man Experience, see the world through the lens of JARVIS, and Customize
a Hong Kong Disneyland itinerary!
a Hong Kong Disneyland itinerary!