The YO PLACE brand was born out of the need for the Greater Bay Area Homeland Youth Community Foundation to have a space for young people to come together, learn, meet and follow their dreams.

YO PLACE as a communal space for young KOL’s to learn how to grow their profile, host workshops and succeed within the digital economy.

Tinker Tailor created the naming, brand identity and digitally and experience focused brand expressions. The YO Club logo comes to life with a wide sound-sphere of voices and a visual animation creating “Echo Effects” to communicate the wide effects that
YO CLUB can have on the young community. A modern, fun and dynamic identity with a memorable and flexible design approach.
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