Cadillac, Escalade Launch
30" Brand Mood Spot
Cadillac Escalade Worldwide launch 2016
The idea, positioning:
An unmistakable icon of arrival with dramatic exterior styling and a powerful command of the road, this SUV is prestige earned.
Consumer Benefit:
Bold design made to stand out from the crowd.
Technology that gives you home away from home.
The ability to dress it up or get it dirty at any time.
Message Pillars
Iconic Design, Modern Technology, Purposeful Utility