Integrated digital campaign for the new Landmark website to generate brand awareness and engagement.
The site acts as a digital hub to welcome and re-direct traffic to the 4 buildings one name positioning, educating Hong Kongers about the 4 key topics and interests whch are:
9 Michelin Stars, 20 Craftsmen, 4 Buildings and 3 generations.
The site will be part of a holistic digital ecosystem to reinforces the greater Landmark message and it's prestigious shopping and dining offerings. It will help to drive digital users to a unique and one of a kind bricks and mortar retail experience.
http://www.onelandmark.hk/en/#4buildings
On April 23, the Oscar-winning actress and best-selling author, Gwyneth Paltrow, will be making a special appearance at the LANDMARK for the campaign’s ‘Madam’ event, which includes a public book signing and the chance for fans to meet and take photos with the star. Paltrow will also enjoy an afternoon shopping tour of the LANDMARK’s four buildings, followed by a luncheon and dinner with VIP customers
http://www.onelandmark.hk/en/roles/four-roles.