Marriottt Destination Campaign
Your next discovery awaits – Yours to unlock
Digital campaign to promote the portfolio and new hotel openings across SPG and Marriott in APAC. Data led insights and execution to inspire travel, drive preference, conversation and comments
"When you travel with Marriott, you know you will be travelling further,
and experiencing more. Let your heart take you to your next destination,
and let Marriott take care of the rest."
and experiencing more. Let your heart take you to your next destination,
and let Marriott take care of the rest."
Generic Canvas Ad
Background
Marriott International is the largest group in the world with over 6,000 properties in 122 countries and over 130 new resorts across the region. With a unique range of services and experiences catered to the varied needs of travelers including solo travelers, couples, friends and families, Marriott provides guests with more ways than ever to experience the best of Asia Pacific’s amazing destinations.
Target Audience
Next-Gen travelers that seek memorable experiences and unforgettable moments (for their Couple Getaway, family Vacation, Friends Getaway
Objectives
- To promote the portfolio including new hotel openings across SPG and Marriott in APAC.
- Grow the Leisure Travel Segment: Drive retail revenue through direct booking channel to sustain growth.
- Shift Perceptions: Beyond business purposes, members, guests and potential guests know we have lots of great hotels across amazing destinations around Asia Pacific
- Using distinctive destinations and resorts, leveraging new openings to attract next-gen experience seekers
Personalised TA Segmentation
